RE/MAX Training & Coaching

RE/MAX Agents.
Behavioral results.

Dr. Jeffrey Scott Stanton delivers behavioral training and coaching specifically for RE/MAX agents, team leaders, and managing brokers — diagnosing what's blocking execution and building the systems that remove it.

Also serving: Keller Williams · eXp Realty · Compass · RE/MAX · Douglas Elliman · SERHANT. · Howard Hanna · Coldwell Banker · and more

30+ Years Training Real Estate Agents
100K+ Agents Trained
R2R Proprietary Diagnostic
REEA Educator of the Year
OnCon Icon Award

Training built for the RE/MAX model.

RE/MAX is one of the most recognized real estate brands in the world, built on a model that attracts experienced, commission-driven agents. RE/MAX University provides extensive training content, and the brand's competitive culture rewards high producers. The RE/MAX agent is typically independent, experienced, and skeptical of training that doesn't immediately connect to production — which makes the behavioral approach a natural fit: it's diagnostic, specific, and tied directly to execution results.

The behavioral barriers blocking RE/MAX agent execution are the same ones Dr. Stanton has diagnosed and removed across 100,000+ agents and 30 years of work. The programs are customized to the RE/MAX environment — the model, the agent profile, the production expectations — not delivered as generic content repackaged with a RE/MAX logo on the cover.

"RE/MAX agents don't have a knowledge problem. They have an execution problem. The R2R tells us exactly which pattern is getting in the way."
— Dr. Jeffrey Scott Stanton

What Dr. Stanton delivers for RE/MAX.

Keynote for RE/MAX Events

Behavioral strategy keynotes for RE/MAX regional conferences, broker/owner events, and office sales meetings. Built for experienced agents who want diagnosis, not motivation.

Keynote Programs →

Office & Region Training

Multi-session behavioral training for RE/MAX offices and regional groups. Identifies the specific patterns limiting production across your agent population and delivers targeted intervention — not generic sales content.

Training Programs →

Broker/Owner Advisory

Strategic advisory and Fractional CLO services for RE/MAX broker/owners who want to build a training architecture that actually moves production numbers across their office.

Fractional CLO →

The RE/MAX agent this is built for.

RE/MAX agents are typically high-experience, high-independence producers who chose the brand for its autonomy and earning potential. They've been through training. They know the fundamentals. What they haven't had is a behavioral diagnosis that tells them specifically why they're not executing at the level they know they're capable of — and what to do about it with precision.

The assessments behind the training.

Every engagement with Dr. Stanton starts with diagnosis, not content delivery. Three proprietary tools — developed through 30 years of behavioral research and applied work with real estate agents — identify exactly what's blocking execution before any training begins.

R2R Assessment

Reluctance to Resilience — identifies the specific sales reluctance patterns blocking an agent's prospecting, closing, and follow-through.

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CDSI

Communication & Decision Style Inventory — maps how agents process information, make decisions, and communicate with clients under pressure.

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Five Growth Models

Identifies which of five behavioral patterns is driving — or limiting — how an agent or team grows, and what it takes to break through.

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What RE/MAX agents and brokers ask first.

Does Dr. Stanton train RE/MAX agents?

Yes. Dr. Jeffrey Scott Stanton works with RE/MAX agents, offices, and regional groups across the United States. Programs are built for experienced, independent agents — diagnostic, specific, and tied directly to production outcomes.

What training is available for RE/MAX broker/owners?

Dr. Stanton works with RE/MAX broker/owners through strategic consulting, Fractional CLO services, and office-wide training programs. This includes building training architectures for offices, keynote sessions for company events, and agent-level behavioral diagnostics that give broker/owners visibility into exactly what's blocking individual agent production.

How does behavioral training complement RE/MAX University?

RE/MAX University delivers knowledge — content, systems, and techniques. Dr. Stanton's behavioral training identifies why agents don't consistently apply that knowledge. The two approaches work together: RE/MAX U provides the what, behavioral diagnostics explain the why, and targeted behavioral intervention closes the execution gap.

Can Dr. Stanton speak at RE/MAX regional or national events?

Yes. Dr. Stanton is available for RE/MAX events including broker/owner conferences, regional rallies, and office sales meetings. Keynote sessions are customized to the audience — experienced producers respond to a diagnostic approach, not general motivation.

Start with a diagnostic conversation.

Tell Dr. Stanton about your RE/MAX office or team — the production challenge, the agent profile, the goals. He'll identify the right training or coaching approach for your specific situation.