REEA Educator of the Year. Top Coach columnist. Featured in Inman, Newsday and GlobeSt. 30 years training over 100,000 real estate professionals.
As Featured In & Recognized By
Awarded by the Real Estate Educators Association President for outstanding contribution to real estate education.
The highest individual honor awarded by REEA, highest-rated educator nationally for instructional excellence and professional impact.
Recognized as a Top Learning & Development Leader by OnCon five consecutive years for measurable audience impact and lasting behavioral change.
Top Coach column published across eight Agent Publishing editions (Chicago, Houston, Phoenix, Boston, DFW, Denver, South Florida, Atlanta), then named among the year's 11 Top Coach columnists and ranked the fourth most-read Top Coach column of 2024.
Dr. Stanton's Top Coach column, "Stop asking people about buying or selling," ran February 5, 2024 in the Chicago, Houston, Phoenix, Boston, DFW, Denver, South Florida and Atlanta editions, credited as SVP of learning and career development at Douglas Elliman. Agent Publishing then led its year-end "11 tips from 11 top real estate coaches" roundup with his advice (December 2, 2024) and ranked the column the fourth most-read Top Coach column of 2024 (Boston December 29, Phoenix December 31, Houston January 2, 2025).
Douglas Elliman's announcement of the REEA award, describing it as recognition for the single greatest contribution to real estate education. Scott Durkin, then CEO of Douglas Elliman Realty, is quoted calling Dr. Stanton's curriculum "bar none, the best in the business."
Includes Dr. Stanton's Columbia University and DCH credentials and his instructor roles at the Richmond County Real Estate Institute and Your Professional Development.
Award profile in which the honoree credits "Jeffrey Stanton and his team's 9 session program," the Virtual New Agent Boot Camp, as the road map that made her accountable and ultimately successful in her first year.
Elliman featured alongside Compass and other top brokerages in a roundup on training redesign. Dr. Stanton credited with running the Elliman Agent Training Center. Supporting citation in a top-brokerage comparison piece.
Named directly as the architect of Elliman Constant Learning, 75 courses across professional development, entrepreneurialism, business writing, public speaking, and marketing, reaching 20,000 users in live virtual classes. Scott Durkin, then President and COO of Douglas Elliman, stated that Dr. Stanton "went above and beyond in founding the portal."
Quoted twice in the article. Title cited: Senior Vice President of Learning and Development.
Feature on the Agent Training Center Dr. Stanton led: orientation, New Agent Boot Camp, 70-plus professional development classes, and the RESTART program he designed, credited with over $600M in contracts and closed sales for participating agents. Includes an endorsement from Tom Ferry: "Douglas Elliman and Jeffrey Stanton have found the right recipe for getting their agents off to a strong start."
Dr. Stanton credited with spearheading the five-day program for new agents in California. GlobeSt is a commercial real estate trade publication; this coverage establishes reach across industry verticals beyond residential.
Long Island's daily newspaper quotes Dr. Stanton throughout a feature on seller negotiation, from counting bargaining chips to the pattern of shrinking concessions that signals a seller is near the bottom. Credited as teaching a Realtor certification course in negotiation.
Dr. Stanton is the sole expert source in this Inman News piece on reading and countering low offers, including the "problem transfer" technique of requiring a lowball offer to be presented in person. The earliest confirmed press coverage; the article was syndicated to Summit Daily (Colorado) and Atlantic City Weekly.
Credited as a real estate instructor whose company, Your Professional Development, teaches negotiation courses.
Note: Inman, GlobeSt and Newsday articles may sit behind a subscriber paywall. Links go to the original published URLs.
Recurring subject-matter expert segment on the Elliman Daily Podcast, a Douglas Elliman corporate production with 1,274+ total episodes. Dr. Stanton appeared as the behavioral strategy and sales performance authority, frequently opposite Peter Hernandez. A standing media contribution, not a self-produced show.
Representative episodes:
Audio archived on Douglas Elliman's SoundCloud. Episode links and count available on request, contact Dr. Stanton directly.
Host Bruno Lopes interviews Dr. Stanton on the Five Growth Models, and on why the growth strategy that works for one agent can feel completely wrong for another.
Long-form interview on Dr. Stanton's path from salesperson to top producer to the executive responsible for training Douglas Elliman's 7,000-plus agents.
Behavioral leadership, execution, and the psychology of performance in real estate and sales organizations.
Co-hosted with JMan Maneiro on J² Podcast Productions, behavioral strategy, entrepreneurship, and performance outside traditional corporate frameworks.
Dr. Jeffrey Scott Stanton, DCH is a Behavioral Strategist who helps real estate organizations and sales teams close the gap between knowledge and execution.
Dr. Jeffrey Scott Stanton, DCH is a Behavioral Strategist, 2022 REEA Educator of the Year, and founder of the R2R Diagnostic Group. With 30 years of experience training over 100,000 real estate agents and sales professionals, he diagnoses and removes the specific behavioral patterns blocking execution, producing measurable, lasting performance results.
Dr. Jeffrey Scott Stanton, DCH is a Behavioral Strategist with 30 years of experience helping real estate organizations and corporate sales teams close the gap between knowledge and execution. He is the 2022 REEA Educator of the Year, recipient of the REEA President's Award (2025–2026), and five-time OnCon Top Learning & Development Leader. A syndicated Top Coach columnist across the Agent Publishing national network, his work has been featured in Inman, GlobeSt, Chicago Agent Magazine, and Houston Agent Magazine.
He holds a Doctorate in Clinical Hypnotherapy, a Master's in Education, and is an NLP Master Trainer. As former SVP of Learning & Career Development at Douglas Elliman, he spearheaded enterprise-wide training programs including Elliman Constant Learning and Broker Boot Camp. As founder of the R2R Diagnostic Group, he developed three proprietary behavioral assessment tools, the R2R, CDSI, and Five Growth Models, used by brokerages and sales organizations nationwide.
Why execution fails and what diagnosis-first intervention looks like in practice. The science of closing the gap between what people know and what they do.
The behavioral mechanics of real estate negotiation, reading communication style in real time, reframing objections, and closing without creating resistance.
Sales reluctance, prospecting psychology, and the specific behavioral patterns that prevent high-knowledge agents from becoming high-production agents.
How organizations build training that actually changes behavior, the Learner Decision Design Toolkit and the instructional architecture of high-impact professional development.
Doctorate in Clinical Hypnotherapy
Master's in Education
NLP Master Trainer
SVP, Learning & Career Development, Douglas Elliman
R2R Diagnostic Group, r2rdg.com
30 Years · 100,000+ Professionals Trained
High-resolution headshot and speaking/stage photography available for approved media use. Contact Dr. Stanton directly to request print-ready files.
For interview requests, podcast guest bookings, press inquiries, and speaking availability, contact Dr. Stanton directly. All media inquiries receive a response within 24 hours. No press form. No publicist layer.
For speaking engagements, podcast appearances, media interviews, or press information, reach out directly. No forms, no layers.