Dr. Jeffrey Scott Stanton's flagship REEA keynote program. 12 behavioral tools from the Learner Decision Design Toolkit applied directly to real estate listing presentations, buyer consultations, objection handling, and closing conversations.
Featured at: REEA Annual Conference · Real estate brokerage events · Sales conferences · Virtual workshops
Influence & Persuasion Mastery is Dr. Jeffrey Scott Stanton's flagship program the keynote that earned him the REEA Educator of the Year designation and has been delivered to real estate professionals, association members, and sales organizations across the country.
The program delivers 12 behavioral tools from the Learner Decision Design Toolkit a framework built on behavioral science, NLP, and applied influence research. Each tool addresses a specific moment in the real estate sales process where influence and persuasion determine the outcome: the listing presentation, the buyer consultation, the objection conversation, and the closing moment.
"Influence is not manipulation. It is the precise application of behavioral science to the moments that matter most in a sales conversation and it can be learned, practiced, and mastered."
— Dr. Jeffrey Scott Stanton
The program is available as a 60-minute keynote, a half-day workshop, or a full-day training program each format designed to go progressively deeper into the 12-tool framework and its application to the specific selling situations your agents face.
The Learner Decision Design Toolkit is the 12-tool behavioral framework at the core of Influence & Persuasion Mastery. Each tool is drawn from behavioral science. NLP, cognitive psychology, influence research, and applied communication theory and translated into a precise, immediately applicable real estate sales skill.
How to structure a conversation so the client's decision pathway naturally leads to the outcome you're working toward not through manipulation, but through behavioral clarity.
The specific words, framing, and sequencing that activate engagement and reduce resistance in listing presentations and buyer consultations.
A behavioral approach to objections that converts resistance into engagement treating every objection as a signal rather than a barrier.
Reading and matching a client's communication and decision style in real time the CDSI framework applied to live sales conversations.
The behavioral and language tools that make closing a natural continuation of the conversation not an abrupt shift that triggers client resistance.
Plus 7 additional tools covering rapport building, value positioning, urgency creation, follow-through language, and referral generation conversations. All 12 tools are included in the companion workbook.
The companion workbook to the Influence & Persuasion Mastery program delivers the full 12-tool Learner Decision Design Toolkit in a structured, application-focused format. Agents use the workbook to practice and implement each tool in their specific client conversations transforming keynote content into embedded behavioral skills.
The flagship format built for conference main stages, brokerage events, and association programs. Delivers the core framework and high-impact tool subset for immediate application.
Deeper application of all 12 tools with guided practice, role-play scenarios, and workbook integration. For smaller groups who want more than a keynote.
Complete program delivery including all 12 tools, full workbook application, scenario practice, and individual behavioral assessment integration.
All formats available virtually. Engagement-forward virtual delivery designed for the attention dynamics of online audiences.
Influence & Persuasion Mastery is Dr. Jeffrey Scott Stanton's flagship keynote and training program delivering 12 behavioral influence tools from the Learner Decision Design Toolkit. The program is built on behavioral science, NLP, and 30 years of applied work with real estate agents translated into precise, immediately applicable tools for listing presentations, buyer consultations, objection handling, and closing conversations.
Yes. Influence & Persuasion Mastery is the program Dr. Stanton delivered at the REEA Annual Conference and which contributed to his recognition as REEA Educator of the Year. It is available for any real estate conference, brokerage event, or association program not exclusively through REEA.
The Learner Decision Design Toolkit is the 12-tool behavioral framework at the core of Influence & Persuasion Mastery. Each tool is drawn from behavioral science. NLP, cognitive psychology, and applied influence research and translated into a precise, immediately applicable real estate sales skill. The toolkit is delivered through the keynote program and the companion workbook.
Available as a 60-minute keynote, half-day workshop, or full-day intensive. Contact Dr. Stanton to discuss the right format for your event and audience.