The CDSI is a behavioral assessment that maps how individuals process information, make decisions, and communicate under pressure, the intelligence behind every client interaction and team dynamic.
The Communication & Decision Style Inventory (CDSI) is a proprietary behavioral assessment developed by Dr. Jeffrey Scott Stanton and the R2R Diagnostic Group. It identifies an individual's dominant communication style, their decision-making patterns, and how their behavior shifts when they are under pressure, in conflict, or facing uncertainty.
Most communication breakdowns, with clients, with colleagues, with leadership, are not personality conflicts. They are style mismatches. The CDSI makes those styles visible, predictable, and manageable.
"When you understand how someone processes information and makes decisions, you stop trying to convince them and start communicating in the language they actually respond to."
The CDSI is used in executive coaching, sales team development, brokerage leadership training, and client-facing communication skill-building.
The CDSI maps individuals across four behavioral dimensions that determine how they receive information, process it, and act on it:
Understanding these dimensions lets sales professionals adapt their approach to each client in real time, and helps leaders communicate in ways their teams actually receive.
Agents and sales professionals learn to read client communication styles and adapt their presentation, follow-up, and closing approach accordingly.
Managers and brokers understand their own style and how it lands with different team members, improving culture, communication, and execution.
Used as a foundation for individual coaching engagements, giving Dr. Stanton and the client a shared diagnostic language from session one.
Reluctance to Resilience, identifies specific sales reluctance patterns blocking execution.
Learn More →Communication & Decision Style Inventory, maps how individuals process information and make decisions.
Current PageIdentifies the five distinct behavioral patterns that determine how a professional or business grows, and where growth stalls.
Learn More →The CDSI is available through Dr. Stanton's coaching, training, and consulting engagements. Contact us to find the right starting point for your team or organization.
The CDSI is available through Dr. Stanton's coaching and training engagements. Contact us to find the right starting point.