The R2R is a behavioral diagnostic assessment that identifies the specific patterns of sales reluctance blocking an individual's execution, and maps a precise path from resistance to consistent performance.
The Reluctance to Resilience (R2R) assessment is a proprietary behavioral diagnostic tool developed by Dr. Jeffrey Scott Stanton and the R2R Diagnostic Group. It identifies the specific psychological patterns, called sales reluctance, that prevent salespeople and real estate agents from executing the behaviors they already know they should perform.
Sales reluctance is not a skill gap. It is a behavioral barrier. The R2R assessment pinpoints which type of reluctance an individual carries, why it persists, and what specific interventions will move them from avoidance to action.
"Most salespeople don't have a knowledge problem. They have an execution problem. The R2R identifies exactly what's getting in the way, and removes it."
The assessment is used with individual sales professionals, real estate agents, brokerage teams, and corporate sales organizations as the diagnostic foundation for coaching, training, and performance improvement work.
The R2R assessment measures specific, named patterns of sales reluctance, each with distinct behavioral signatures, root causes, and targeted solutions. Common patterns it identifies include:
Each pattern is measurable, addressable, and responds to specific behavioral interventions, not generic motivation or skills training.
Individuals complete the R2R behavioral assessment, which maps their specific reluctance patterns across multiple sales contexts and behaviors.
Dr. Stanton or a certified R2R practitioner interprets the results, identifying which specific patterns are active, how they interact, and what's driving them behaviorally.
A personalized performance plan is built around the specific patterns identified, coaching, training, or structured behavioral practice targeted at the actual barrier, not the symptom.
Performance is tracked against the specific behaviors the assessment identified as blocked, creating a measurable before/after picture of behavioral change.
The R2R assessment is one of three proprietary diagnostic tools developed by Dr. Stanton and the R2R Diagnostic Group. Together they form a complete behavioral profile of a salesperson or team:
Reluctance to Resilience, identifies specific sales reluctance patterns blocking execution.
Current PageCommunication & Decision Style Inventory, maps how individuals process information and make decisions under pressure.
Learn More →Identifies the five distinct behavioral patterns that determine how a professional or business grows, and where growth stalls.
Learn More →The R2R assessment is available for individuals, teams, and organizations through Dr. Stanton's coaching and consulting engagements. Contact us to discuss the right diagnostic starting point for your situation.
The R2R assessment is available for individuals, teams, and organizations through Dr. Stanton's coaching and consulting engagements. Contact us to discuss the right starting point.